The brand new podcast, brought to you by the award winning magazine for accessibility & inclusion

London, 31 July 2023: The Motability Lifestyle Pod – launched today – is hosted by Samantha Renke, broadcaster and disability rights campaigner, and Sophie-Marie Odum, editor of Lifestyle magazine, produced by Wonderly. They will explore what it means to live your best life while navigating a disabling world, and will be joined by an array of guests from the disability community, discussing everything from accessible travel, dating with a disability and all things lifestyle. Lifestyle magazine’s Drive editor, Matt Lizzimore, will also be sharing all the essential, need-to-know car chat too.

The Lifestyle Pod, produced by Wonderly in conjunction with Rethink Audio will be available via video with captions and a British Sign Language (BSL) signer. Plus the transcript will be available online too. 

Speaking about her role, Samantha said: “At last a dream job with a dream team! I’m delighted to be co-hosting the new podcast from the powerhouse that is Motability scheme, bringing you all the latest disability fun and frolics with Lifestyle Pod.

“In a world that can often feel overwhelming and news forums that lean towards a negative bias narrative I’m so happy to bring some light and wholesome content with lots of laughter and of course plenty of Samantha sass. Known for my no bars held approach I will be bringing this in full force to The Motability Lifestyle Pod as we are all about amplifying the voices of the disability community.”  

Sophie-Marie is responsible for delivering all the uplifting and entertaining stories in the magazine and will bring even more content to the podcast. She added: “Lifestyle will be able to reach out to customers and the broader disability community in a new and fun way. Working with Sam is great fun, she is a leading voice on inclusion and disability.” 

Motability is excited to be embarking on this journey as part of its 45th Anniversary. Gail Rossiter, senior press and PR manager at Motability, the Charity, said: “When Wonderly recommended we do a podcast, it was a no-brainer. It’s a fantastic way to bring Lifestyle magazine to a wider audience, especially as we look to the future. And the fact that they have thought of all the ways to make it accessible is key. It has been a pleasure to work with Wonderly. They are such knowledgeable people and an absolute joy to work with.”

Ross Lannon, Lifestyle panel member, radio presenter, and lifestyle and disability blogger, had an exclusive preview of the pilot episode. He said: “It’s about time we had some disability representation on the mic, and it’s so great to see Motability branching out with this new project. Sam and Sophie provide the perfect balance of information and entertainment. Regardless of whether you’re a petrolhead or not, Matt was a great addition with his car chat – providing some fun tips and advice.”

Wonderly is working with Red Bee Media to add BSL signing to the video podcast. “Red Bee Media are delighted to be providing BSL for Motability’s podcasts,” says Alex Russell, Bookings Coordinator, at Red Bee. “Bringing Sign Language to podcasting is a great initiative that increases accessibility. It’s organisations like Motability who are driving forward increasing accessibility across all media, not just television.”

The first episode is out now on all streaming platforms.

Listen:

Available on all major streaming platforms: podfollow.com/1698346445

Watch:

Youtube: @MotabilityLifestyleMagazine

Website: motabilitylifestyle.com/podcast

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Notes to editors 

About Wonderly 

We are a progressive marketing agency inspiring and engaging your audiences through remarkable content, thriving events and innovative tech solutions. 

As part of Haymarket Media Group, we know from experience the breadth of expertise and depth of specialist knowledge required to create an authentic, enduring connection with audiences. 

At Wonderly, that is the focus for every specialist we employ – whether they be editors, designers, videographers or brand strategists. Our dedicated teams will collaborate with you to develop a strategy that engages audiences across disciplines, media platforms, technologies, sectors, languages and markets.

About Haymarket Media Group

Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Hong Kong, Singapore, India and Germany.

Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, What Car?, MyCME and Asian Investor.

Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.

www.haymarket.com

About Motability:

Motability is a national charity. We fund, support, research and innovate so that all disabled people can make the journeys they choose. We oversee the Mobility Scheme and provide grants to help people use it, providing access to transport to hundreds of thousands of people a year. We award grants to other charities and organisations who provide different types of transport, or work towards making transport accessible. We also carry out ongoing research, in partnership with disabled people and key stakeholders in the industry, to inspire innovations that continue to champion accessible transport for all.

Lifestyle magazine, produced by Wonderly, is the Motability Scheme’s magazine and goes to over 430,000 customers.

Media Enquiries:

Tara Geoghegan, Communications & Impact Manager, Haymarket Media Group, [email protected]