Joint venture will see Germany’s leading product available to the UK market, benefitting from Haymarket’s established expertise in horticulture

London, 24 January 2023: Haymarket Media Group and green solutions today announce a new joint venture partnership with the launch of green solutions UK, the all-in-one, sustainable cloud software solution for businesses in horticulture industries. 

This joint venture is borne out of their complementary horticultural market expertise. Haymarket has a long-standing, leading position in the horticulture media, data and information space, being the parent company of brands including HortWeek and TASPO, and whose clients include Royal Botanic Gardens, Kew and Tillington Group of Garden Centres.

Founded in 2011 by Alex Kelm, green solutions provide a cloud software solution that connects horticultural companies with their future customers. The company already has more than 1,000 businesses spanning 12 countries using its services. 

In Germany, green solutions is already an established client of Haymarket’s TASPO, the highest-circulation news brand for the horticulture industry in the region. Over the past decade, Haymarket has helped green solutions connect with businesses who have benefitted from their expertise. This partnership presents new opportunities for the UK horticultural market, providing businesses with the ability to house all relevant content, channels and data on one platform, including websites, webshops, newsletters, CRM, SEO, social media, signage, apps and digital customer loyalty programs. 

Kevin Costello, Chief Executive at Haymarket Media Group said: “Haymarket and green solutions have benefitted from working closely together for some time so this partnership makes perfect business sense. 

“Alex has always been great to work with and I am thrilled to now build on our respective expertise, creating a truly exciting product for our UK clients and audiences. Green solutions UK is the perfect marriage of the business we’ve been admiring for the past decade – a market-leading force in SaaS – combined with Haymarket’s existing knowledge and expertise in the UK horticulture industry.”

Alex Kelm, Founder and Chief Executive of Green Solutions added: “It was important that we found the right partners to launch in the UK and Haymarket was an easy choice. 

“We have always had a clear vision of European expansion and being able to announce our place in the UK market is a particularly special milestone. We cannot wait to utilise Haymarket’s well honed expertise and together work to digitally revolutionise the entire horticulture industry.

“Green solutions UK has big plans in the coming months and we will be getting in touch with relevant prospective businesses who can sign up and test the platform for themselves. If you’re in the industry and believe you can benefit from the wealth of digital content, support and software we can offer, we’d love to hear from you.” 

This joint venture will see a wealth of investment in the region and access to green solutions UK is currently in beta phase. If you have a UK business that would like to know more about green solutions UK, contact sales@green-solutions.net. 

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About Haymarket Media Group

Haymarket Media Group is a privately-owned media, data and information company, producing remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Hong Kong, Singapore, India and Germany.

Haymarket’s portfolio consists of more than 70 market-leading brands including What Car?, Campaign, MyCME and Asian Investor.

Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.

www.haymarket.com

About green solutions:

Green solutions is an effective, all-in-one solution for all business processes – digital and offline – specialised for organisations in the horticultural sector. With our cloud software, businesses can centrally collate all relevant channels, from webshop, dropshipping, websites, newsletter, CRM, SEO, SEA, social media to signage and apps. It’s simple, intuitive, industry-specific and practical. 

Businesses can also access the big green solutions database – with thousands of photos, videos, blog articles, plants and product data. We enable our customers to reach their customers in the best possible way, on every channel, to grow cost-efficiently and sustainably. Green solutions has four locations across Germany, including a 2,500 square metre photo and video studio to produce high quality content. 

Media Enquiries:

Tara Geoghegan, Communications Manager, Haymarket Media Group, communications@haymarket.com 

Business opportunities:

sales@green-solutions.net