Providing individual analysis of the industry’s top 99 agencies

Campaign has published its School Reports for 2024, providing individual analysis of 99 of the industry’s top agencies.

The Campaign editorial team has pulled together a variety of data points – including exclusive Nielsen billings – and its journalism during the year to assess each of the 99 agencies’ performance in 2023.

The top mark is a 9 for outstanding; 8 is an agency that has had an excellent year; 7 is a good one; 6 is satisfactory; 5 is adequate; 4 is below average; 3 is poor; 2 is a year to forget; and 1 denotes that the shop’s survival is in question. This year, agencies that have refused to provide us with details of the proportion of their senior and permanent staff who are women or from an ethnic minority will not get an official mark.

Click here for the A-Z list of School Reports 2024

Each agency is judged against itself: its type, size and history. More established and awards-laden agencies might have to do more to earn top marks than a newer shop with a surprising number of wins and good work

Now that its School Reports 2024 are live, keep an eye out as Campaign will be spotlighting the highest-scoring agencies and analyse this year’s Nielsen tables. See which agencies got the highest marks.

Future features will highlight the agencies that are All In and Living Wage champions as well as examine the impact of agencies changing in size, how shops cope with losing lucrative clients and the independent agency landscape.

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About Haymarket Group

Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands.

Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor.

Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.

www.haymarket.com.

Media Enquiries: Tara Geoghegan, Communications & Impact Manager, Haymarket Media Group, [email protected]