Global expansion continues following acquisition of Toronto-based The Message in 2023 

Toronto / London, 15 February 2024: Campaign, owned by parent company Haymarket Media Group, today announces its full entrance into the Canadian market, with the launch of its newest dedicated regional content site. This follows Campaign’s acquisition of Toronto-based advertising title, The Message, in July 2023. 

Haymarket’s entry to Canada is part of broader global expansion plans for the world’s leading business advertising and media brand. Campaign’s entrance into Canada serves as the core initial focus owing to the region’s unique and fast-growing advertising market. The Canadian site is also the first to debut a sharp new look and cutting-edge functionality, including innovative data-led reporting, that will eventually be rolled out across all other Campaign sites worldwide in 2024. 

Kevin Costello, Global Chief Executive at Haymarket Media Group, said: “When we acquired The Message last year, we were excited to enter a market flooded with opportunities – helped hugely by building on an existing, trusted media voice for advertisers that aligns perfectly with Campaign’s business model.

”Launching officially in Canada today – particularly with the look and feel of the new site – reflects the huge importance of the advertising industry in Canada to Haymarket’s expansion plans. I look forward to seeing all that’s to come for Campaign as it grows its presence in the region, as we serve our specialist content to existing and new audiences in Canada.” 

With its unique ability to deliver international as well as local analysis, Campaign aims to deliver quality journalism and rigorous data-led reporting into the Canadian domestic market. 

Canada is the ninth market where Campaign has a presence, with dedicated sites already serving the UK, US, Asia Pacific, China, Japan, Middle East, India and Turkey.

Jess MacDermot, Global Portfolio Director for Haymarket Business Media (HBM), leads on Campaign’s global expansion plans. Speaking about today’s launch into Canada, MacDermot said: ” Campaign helps agencies, brands and media owners the world over, grow their businesses and celebrate their creativity. We are delighted to be entering the Canadian market at a time when the influence and contribution of the Canadian ad industry on the global stage has never been greater. We look forward to working with Canadian agencies and brands of all shapes and sizes and helping them grow.”

Simon Kanter, Creative Director for HBM, added: “The exciting launch of Campaign in Canada gives us an opportunity to reimagine how the brand presents itself to its audiences. Our unique position in the advertising, marketing and media space is led by our proud news leadership, our passionate support for our creative communities, our own distinctive and famous identity and our burgeoning global footprint. Added to this we have been building a powerful, proprietary data proposition for our subscribers, which we are excited to bring to Campaign in Canada.”

David Brown and Chris Powell, co-founders of The Message will now become joint editors of Campaign in Canada, and Haymarket will continue to actively expand the editorial and commercial headcount on the ground throughout 2024. 

David Brown and Chris Powell, joint Editors of Campaign in Canada, concluded: “When we launched The Message in 2019, we wanted to be a vibrant new voice for the Canadian ad industry—breaking news, sharing all the important stories and shining a spotlight on the amazing work and creative thinkers across the industry. Today, we brought the lights down on The Message and brought them back up again on Campaign, feeling renewed and reinvigorated about that mission. By relaunching as Campaign, we have more resources and support to cover all things Canadian advertising in a bigger, better, and more ambitious way.”

The Campaign site in Canada replicates the paid for content strategy of its other regional sites with full access to all its content available on single subscription and corporate licence.

For more information about vacancies and recruitment opportunities as Campaign expands into Canada, please contact Jessica MacDermot.

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Notes to editors 

About Haymarket Group

Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Hong Kong, Singapore, India and Germany.

Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, What Car?, MyCME and Asian Investor.

Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.

About Campaign

Campaign is the world’s leading business media brand serving the marketing, advertising and media communities. Apart from the UK, Campaign now serves the US , Canada, South East Asia , India , China , Japan , Turkey and the Middle East .

Campaign’s mission is to provide professionals from across the marketing, advertising and media communities with the creative firepower they need to attract and delight consumers. In doing so, we help strengthen brands and enhance their business success, as well as advancing the careers of all those throughout the value chain who create the magic and turn it into profit.

Media Enquiries: Tara Geoghegan, Communications & Impact Manager, Haymarket Media Group, [email protected]