Experienced media leader to drive growth and innovation in the horticulture sector

Berlin/London, 14 July 2025: Haymarket Media Group today announces Matthias Pioro as the new Managing Director of Haymarket Germany, overseeing the company’s well-established horticulture media portfolio. Reporting to global Group CEO Kevin Costello, Pioro will spearhead the Company’s strategic growth ambitions in the German market.

With a career spanning more than two decades in the international media and communications sector – Pioro brings a wealth of commercial leadership experience to Haymarket’s operations in Germany.

His appointment reflects the company’s commitment to strengthening its presence and impact in specialist markets. Haymarket Germany is home to TASPO, the leading media brand for the horticulture industry in Germany, alongside a range of specialist products and events serving professionals in the sector.

Speaking about the new role, Pioro said: “I’m delighted to join the Haymarket team and be a strong ambassador for the company’s expertise, values and strengths. With its trusted brands, talented teams, and deep roots in the horticulture industry, Haymarket is perfectly positioned to seize new growth opportunities in Germany. I look forward to working with the team to drive innovation, expand our portfolio, and continue delivering outstanding content and value to our audiences and partners. It is going to be a great journey and I can’t wait to get going!”

Kevin Costello, Global Chief Executive of Haymarket Media Group, added: “We are delighted to welcome Matthias as Managing Director for Haymarket Germany. His industry expertise, leadership qualities, and forward-thinking approach align perfectly with our ambition to grow sustainably while maintaining our position as market leaders in specialist content. I’m excited to work with Matthias as we continue to build on our success in Germany and explore new opportunities to serve our customers.”

Pioro will officially start the new role in October. As part of his initial focus, he will lead efforts to strengthen Haymarket Germany’s digital-first approach, explore new event opportunities, and deepen relationships across the horticulture industry.

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Notes to editors

About Haymarket Group

Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands.

Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, TASPO, ENDS Report, What Car?, MyCME and Asian Investor.

Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.

www.haymarket.com. 

Media enquiries: Tara Geoghegan, Communications & Impact Manager, Haymarket Media Group, [email protected]