Global

Cannes Lions International Festival of Creativity 2025

A round-up of Haymarket’s standout involvement during the global advertising industry’s biggest week

The Cannes Lions International Festival of Creativity returned to the Palais des Festivals from 16–20 June 2025. Since its inception in 1954, the festival has championed creative excellence and remains a global benchmark for work that drives progress through creativity.

Haymarket once again had a strong presence at the festival, with employees from across the business attending to report on key developments and connect with some of the most influential figures in the industry.

Highlights from the week included:

Campaign editors from the UK, US, Canada and APAC partnered with Ocean Outdoor to share their perspectives throughout the festival via a three-part podcast series. Episode 1 previewed the week ahead and introduced Campaign House – a new venue for the brand at Cannes. Episode 2 captured the midweek buzz, including early Grand Prix wins, standout sessions and key industry trends. In Episode 3, the editors reflected on the winning work, emerging themes and the week’s standout moments, including Campaign’s annual Cannes party.

Performance Marketing World (PMW) released a special edition of its Performance Marketing Unlocked podcast, featuring reflections on Cannes Lions 2025 from senior leaders at Spotify, Unilever, Yahoo, Amazon, Snap and more. Editor Robin Langford and host Joseph Arthur explored the week’s key themes, drawing on insights gathered from across the Croisette, including perspectives from Brian Burner, Mario Draghi and Alice Beecroft.

PRWeek US covered five key updates in its Breakfast Briefing, sharing insights from Cannes Lions as well as Pride in PR highlights featuring Mike DelMoro. The briefing also reported on wider industry and political news, including the LA Dodgers’ denial of ICE access to their stadium.

Campaign Asia provided extensive coverage of the APAC region’s strong showing at Cannes Lions 2025, where the region earned 118 awards, including eight Grand Prix and a Titanium Lion. Coverage included a full list of APAC winners, with particular focus on the Grand Prix and Gold medalists.

Campaign House also hosted a thought-provoking roundtable event in partnership with Porter Novelli. Titled The Power of Curiosity and Thriving in the Age of Uncertainty, the lunch was moderated by Danny Rogers, Editor-in-Chief of PRWeek UK & EMEA, and attended by Porter Novelli Global CEO Jillian Janaczek, alongside CMOs and CCOs from Amazon, Snapchat, Twitch, TikTok, Reckitt Benckiser, Sanofi and others. 

Reflecting on the event, Rogers said: “The conversation was fierce, lively and progressive, and both he and Janaczek agreed it was one of the most open and inspiring roundtables they had ever attended.”

Campaign India marked the country’s creative achievements by hosting the inaugural Cannes Homecoming 2025. Celebrating India’s 32 wins at the festival, the event gathered advertising industry leaders to discuss the nation’s growing global presence and how to build on its momentum in future years. Panel topics included the intersection of creativity and technology, and India’s evolving role on the world stage.

Haymarket’s footprint at Cannes Lions 2025 was its most ambitious yet. As Gideon Spanier, UK Editor-in-Chief of Campaign, explained: “Campaign, PRWeek, Performance Marketing World and MM&M had their own dedicated venue, Campaign House, for the first time at this year’s Cannes Lions. The editorial and commercial teams took over three floors of the Canopy by Hilton Cannes hotel which overlooks the Mediterranean Sea. It was a global collaboration as teams from the UK, US, Canada, Germany, India, Asia Pacific and the Middle East hosted interviews, roundtables, partner events and parties throughout the week. Highlights included an exclusive, live interview with Arthur Sadoun, CEO of Publicis Groupe, the world’s biggest agency group, on the first day of Campaign House and a sustainability event in partnership with Google on the hotel rooftop on day two, plus Campaign hosted its annual, invitation-only beach party at Carlton Beach on day three.”

Further details about Haymarket brands’ activity at Cannes Lions 2025 can be found at campaignatcannes.com.

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Notes to editors 

About Haymarket Group

Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,200 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands.

Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, ENDS Report, What Car?, MyCME and Asian Investor.

Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.

www.haymarket.com.

Media enquiries: Tara Geoghegan, Communications & Impact Manager, Haymarket Media Group, [email protected]

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