Appointment will oversee the editorial strategy and high quality content across  Haymarket’s in-house agency

London, 29 August: Haymarket Media Group today announces Matt Farquharson has joined its specialist agency, Wonderly, as its new Editorial Director. In his role, Matt leads Wonderly’s creative vision and will be instrumental in the agency’s sustainable growth.

Matt brings extensive commercial, content, and creative expertise to Haymarket. Most recently, he was editor-in-chief at The Conduit, where he developed podcasts, digital membership platforms, and conference content with organisations including Google.org, Wellcome Trust, and The Crown Estate. He has also held senior content strategy roles at RedwoodBBDO and in ecommerce, and advised global brands such as Heineken and Greenpeace. Recognised as a Sunday Times bestselling author and British Podcast Awards winner, Matt’s breadth of storytelling experience will be central to driving innovative content and fostering impactful client partnerships at Haymarket.

Now as Editorial Director at Wonderly, Matt will lead on content strategy, ensuring engaging, high-quality work that resonates with audiences, delivers impact for clients, and builds strong, lasting partnerships. From overseeing editorial excellence on high-profile collaborations like CIPD and Volkswagen Group UK to shaping award and event content and tracking performance metrics, he will play a key role in both client satisfaction and Wonderly’s strategic advancements.

Speaking about his appointment, Matt said: “It’s fitting that my first paid byline as a junior reporter came from a Haymarket title, HR, nearly 20 years ago. I’m excited to lead Wonderly’s editorial output and content strategy, ensuring we deliver high-quality work that truly resonates with audiences and creates impactful client partnerships.”

Issie Peate, Managing Director for Wonderly, added: “We are delighted to welcome Matt to Wonderly as Editorial Director. It’s a pivotal leadership role for the agency driving Wonderly’s content strategy, and contributing to our strategic growth. His varied multi-channel experience across consumer, B2B, owned media and agency aligns with our ambitions to serve Wonderly clients, new and existing, with best in class content to engage our clients audiences.”

For any businesses and brands looking to learn more about how Wonderly can elevate their content and digital strategy, get in touch to explore opportunities for collaboration.

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Notes to Editors 

About Wonderly: Wonderly is Haymarket Media Group’s award-winning event, content and marketing agency working to inspire and engage audiences through remarkable content, thriving live events and innovative tech solutions. With decades of experience in healthcare and large-scale medical event delivery, Wonderly works collaboratively with ambitious clients to create experiences that build communities, inspire advocacy and deliver a competitive advantage. More information at https://wonderly.agency/live-events/   

About Haymarket Group

Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands.

Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, ENDS Report, What Car?, MyCME and Asian Investor.

Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.

www.haymarket.com  

Learn more about Haymarket Impact at haymarket.com/impact.

Media Enquiries: Tara Geoghegan, Communications & Impact Manager, Haymarket Media Group, [email protected]